Advanced Strategic Marketing Management(MKT-103)

This 3-day course is senior marketing professionals, department heads, and entrepreneurs looking to sharpen their competitive edge through advanced strategic management. The curriculum moves from high-level situational analysis to the execution of complex, multi-channel growth strategies.  This advanced course in marketing is designed for:  

​

• Business Development Executives

• Senior Managers and Corporate Communication Teams

• Marketing and Design Directors
   

Core topics covered include:
 

Strategic Foundations & Market Intelligence

• The Strategic Marketing Audit – Perform a deep-dive analysis into organizational strengths and external opportunities. Topics include mission alignment and high-level situation analysis.

• Advanced Market Research & Consumer Psychology – Utilize quantitative research methods to interpret complex consumer behaviour and judgment perspectives.

• Conduct a Nine-Step Strategic Audit on your current business model.
   

Competitive Positioning & Brand Equity

• Brand Identity & Value Creation – Master the art of Strategic Brand Management to ensure long-term relevance across all touchpoints.

• Differentiation in Saturated Markets – Strategies for building national and local brands and creating sustainable competitive advantages.

• Case Study: Analysis of multinational marketing strategies and global brand positioning.
   

Implementation, Measurement, & Ethics

• Multi-Channel Strategy & Forecasting – Integration of social media, SEO, and digital marketing performance into the broader strategic plan.

• Marketing Metrics & Ethical Leadership – Developing marketing metrics and evaluation frameworks to measure ROI while maintaining high ethical standards.

• Final Project: Present a comprehensive 12-month implementation and control schedule for a new market entry.