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Driving Measurable Market Growth Workshop(MKT 102)

3 Days Classroom Workshop - 21 CPD Hours

A 3-day workshop is a sequel to MKT 101 for intermediate marketing professionals focuses on moving from execution to high-level Strategic Planning, Leadership Development, and driving measurable business growth.  Blending research-based models with hands-on experiential activities to build lasting behavioral change, this workshop provides a practical, hands-on approach to marketing management development. This intermediate workshop course in our marketing course series is designed for: 

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  • Graduates of the predecessor course MKT 101: Modern Marketing Essentials

  • Senior Managers & Executives preparing for advanced marketing roles

  • Heads of Departments looking to refine their marketing strategies

  • Directors & Entrepreneurs seeking to enhance decision-making in marketing
     

Core topics covered include:
 

Strategic Vision & Market Leadership:  Aligning marketing efforts with Overarching Business Goals and developing a "CEO mindset."

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  • Advanced Frameworks: Move beyond basic SWOT to Ansoff Matrices and the 5 Cs (Company, Customers, Competitors, Collaborators, Climate) to assess market gaps.

  • Value Creation Zones: Identify where customer needs and company capabilities intersect to build a Unique Value Proposition (UVP).

  • Marketing Stakeholder Alignment: Learn techniques for Convincing Stakeholders and bridging the gap between marketing, sales, and executive leadership.
     

The Customer Journey & Digital Evolution:  Shifts to customer-centricity and navigating the Digital Transformation of the modern marketing funnel.

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  • Unified Customer Journeys: Map End-to-End Journeys across traditional and digital touchpoints, from awareness to long-term advocacy.

  • Data-Driven Personas: Transition from basic demographic personas to Audience Deep Dives that uncover emotional drivers and Post-3P-Cookie Identity.

  • AI & MarTech Ecosystems: Evaluate how to integrate AI Agents and automation into existing workflows to improve team efficiency.
     

Impact, ROI & Future-Proofing:  Demonstrating value through KPIs and Budgeting.

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  • Advanced ROI Measurement: Use Advanced Marketing Analytics to track financial performance and justify spend to senior management.

  • Building Innovative Cultures: Develop Leadership Styles that foster a culture of calculated risk and Conflict Resolution within high-performance teams.

  • Strategic Marketing Plan and actionable 90-Day Roadmap 

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